If you like Milan, you'll love Basel.
Client: Basel Tourismus
Agency: Mona und Mateo
Switzerland, 2024
Digital Video, 23"
3840×2160px, 1080x1920px
Client: Basel Tourismus
Agency: Mona und Mateo
Switzerland, 2024
Digital Video, 23"
3840×2160px, 1080x1920px
Anyone living in Milan who appreciates a rich offering of art and culture is bound to love Basel. A guerrilla campaign sent Basel tourists through the streets of Milan as walking billboards, drawing attention on-site – and later online through ad placements and influencer content – to inspire a visit to Basel. (monaundmateo.ch)